Check out our 3 Membership levels to receive a winebox each 90 days! Get Started
The winery recently presented their four ‘100 points’ wines in the Great Wall of China amidst worldwide critics, press and guests. A picture which was not possible to anticipate some decades ago, when Argentina was mainly a bulk wine producer.
Founded in 1902, Catena Zapata is a historic family winery recognized for its pioneering role in the resurgence of Malbec and the discovery of the terroirs of extreme altitude at the foot of the Andes. Nowadays, it is managed by third and fourth generation vintners, Nicolás and his daughter Laura Catena.
Even though VinoApp’s team highlights primarily blind tastings, we couldn’t ignore these stellar ratings of Adrianna Vineyard’s parcel wines (most iconic vineyard from the winery).
So, what was the trick? How did they achieve this range of wines in such a short span of time?
They came up with a very reasonable storyline, and called it “The 3 Revolutions”.
The first Catena came at the beginning of the 20th century from Italy. In 1902, Nicolás’s grandfather, Nicola planted his first Malbec vineyard in Mendoza, with the confidence of getting the very best of this strain near the Andes. No technology used, no deep soil studies made, just a hunch accompanied by his vine growing knowledge.
Their passion for Malbec is seen in two of their recent marketing actions.
First, they made a cartoon explaining the whole story about the variety called, “The Rebirth of Malbec”.
Later, they designed a new packaging for “Malbec Argentino”, one of their icon wines, turning that story into a label.
One of the lesser-known facts about Catena Zapata is that the winery owns and runs The Catena Institute of Wine, led by Laura Catena (Nicolas’ daughter), biologist and winemaker. They are partners of prestigious research institutions in Argentina and the U.S., and they have published the largest, most prolific, Malbec study in the world carried out to date.
The vision of the Catena Institute of Wine is to continue elevating our historic variety, Malbec, and our Argentine winemaking regions for another 100 years. Today, the team is dedicated to studying every meter, rock, insect and microorganism in the Adrianna Vineyard, turning it into, perhaps, the most studied vineyard in the world.
If you were not aware of Catena Zapata, you can now imagine, how by digging just a bit into Argentina’s wines, you can unlock an entire treasure of untold stories.